Manage Facebook Ads Cut the Information, And Increase the Engagement

The speaker at the conference was sharing the results of a three-year research project. Brilliant ground-breaking research that was extremely relevant to all in the audience. This was enough to grab everyone’s attention – even though he appeared to be reading off his slides – each of which contained eight to ten bullet points with longish sentences. By the fifth slide, attention was waning and by the tenth most were checking emails on their handphones. And he still had eighteen slides to go!We’ve all been there – in the audience (I hear your groans!). Sometimes, you are in the role of speaker – charged with sharing your important information with colleagues, peers, managers, staff and/or clients. How do you do that and NOT fall into the trap described above? Here are some hints.It’s Not a BuffetSome speakers with a lot to share will try to serve it up buffet style. They think, “I’ll just put it all out there in front of them and they can choose what they like.” It might work with diners, but with audiences it only confuses them. They become overwhelmed by the options and end up remembering nothing. Far better to serve it a-la-carte – placing one dish at a time in front of them that they can savour and appreciate.


You Must PrioritiseThey won’t remember all you say. In fact, some research shows that even good speakers get as little as 10% retention. Those hearing complex information for the first time need you to highlight the key points. No listener can retain more than five to seven points at any one sitting, so you need to identify which points they will retain. It is even better if you can put these in order of importance. This helps them make sense of the information. Otherwise it is just a ‘data-dump’. Use phrases like:”And the most Important point here is… “”If you only remember one thing from all of this, make it… “”What we learned most from this was… “Does this mean that you may have to omit some information from your presentation? If so, that’s totally fine. Have a handout or include additional information in the conference papers; but don’t speed-read through a mountain of information that was never meant to fit into your allotted time. This is cruel to your audience and damaging to your reputation.You Must Repeat YourselfMake sure you summarise all your points – not just at the end, but throughout the presentation. As you move from one point to another, mention again the points you’ve covered so far. This helps them keep the information in context. Like the announcement on the MRT telling you what line you’re on and the name of the next station, it helps them get a sense of where they are going.Change ModesSimply delivering information – generally from behind a lectern backed by words on a slide – is one mode of delivery. It will be the most effective mode for some of your presentation; but because it is so often the only mode used by bad speakers, it should only be used when there is no alternative. You can avoid this by changing modes regularly throughout your presentation. Here are some ways you can do this:• Give examples, stories, case studies and anecdotes• Use a comparison with a concept already familiar to them to explain some new concept• Use images and graphics to illustrate points; but make sure they are clear and only show the image relevant to the point you are talking about at that time.• Show them a sample, souvenir, award, etc (as long as it’s large enough to be seen by all)


• Blank the screen to draw all attention to yourself as you make a key point• Come out from behind the lectern (if possible)A good rule is to aim for modal change at least every seven minutes.NEVER underestimate the value of stories. Choose wisely so that they don’t take too long to explain; but always remember that the stories in your presentation will be the part that the audience finds most engaging and that they are most likely to remember. Experience has also shown that this is the part of the presentation where you will feel most comfortable.Use Emotionally Intelligent Information SharingTo create engagement and retention, a presentation must mix both logic and emotion; so, don’t just think about what you want them to know at the end of your presentation, think about how you want them to feel so they will remember it.Talking to a group is an inefficient way of transferring information. It is, however, proven to be an excellent way to have people prioritise your information and be influenced by it. In a time when everyone is overloaded with information, this is very important.

Key Factors to Consider When Buying a Travel and Tour Franchise

If you are considering investing in a travel and tour franchise, it is likely that you have many questions. For many people, the idea of setting their own business can be incredibly daunting experience, but also one of the most liberating experiences of their lives. In this article, we will look at some of key considerations which you should factor in when making this decision.

The travel and tourism industry is literally booming globally – now contributing over two trillion pounds to the economy. More and more people are thinking about how they can get involved in the travel and tourism industry, recognising the explosive and exponential growth. Starting your own travel business from scratch is one option that people often consider, however starting without a network of contacts or even a base starting point can be extremely tricky. A huge number of start ups will fail within 12 months, so always try to avoid this pitfall.

The more popular market to success within the travel industry is the travel, or tour franchise market. What this essentially means is instead of setting up a travel business from the beginning, you can buy a travel franchise which actually gives you a firm starting point to begin your business. There are quite a few travel franchise businesses online, however there are probably only a couple of established businesses. If you do choose to purchase a tour franchise, make sure to do your research and pick the franchise company which is the best fit for you.

So what can you expect in terms of support when you buy a travel franchise? When buying a franchise, there are always different levels of support. Think of this a three-tiered membership: platinum, silver and gold. The more initial investment that you are willing to put up, means the greater level of support and guidance that you are likely to receive. Nonetheless, there are some common levels of support which you should expect from all travel franchises.

The first thing you should expect is a fully comprehensive training or induction programme. Lots of franchise operators will actually offer a residential training course, so this is likely to be an intensive course over a number of days or weeks. This can be a great opportunity to spend significant time with the franchise tour operators and really pick their brains, whilst trying to soak up an incredible amount of information.

It is also likely that they will be inducting a number of other new franchisees at the same time. This is also a fantastic opportunity to meet some like minded people who are also at the beginning of the same journey that you are on. If you can take the opportunity to spend time with them and get to know their motivations behind setting up a new franchise, you can increase your knowledge but also begin to build up your travel network. In the travel industry in particular, your network and who you know can really be a determining factor in how well you do.

You can also expect some of the more practical tools for setting up a new franchise. This might include a laptop, hopefully pre-loaded with any specialist software and templates that you might need. This may not always be included as a standard support tool, so you should always try to make sure that you fully understand everything that is being provided. A functional website, which is branded towards your company name and logo, is also something which you expect.

Finally, you might also receive some branding materials, such as leaflets, tri-folds and business cards. Remember when you meet potential clients, handing them a business card can be a great way to exchange your details with them and keep in touch.